At a special event hosted in Birmingham, the Gambling Commission sought to unite gambling operators behind a single industry-wide solution to help reduce gambling harm.
Industry experts attended the event with the goal of overcoming the challenges associated with achieving a Single Customer View, providing oversight of customers with multiple online accounts. This initiative is being supported by the Betting and Gaming Council, who is the single-industry association for betting and gaming operators. The event was also attended by the Information Commissioner’s Office, raising awareness of individual rights and issues around privacy.
Neil McArthur, chief executive of the Gambling Commission said: “We recognise that keeping a customer safe where operators currently only have a partial view of a customer’s behaviour is a challenge. I’m really looking forward to seeing what is possible. We are constantly looking for opportunities to reduce gambling-related harm and there is always more to be done.”
It is not yet clear how a Single Customer View of an individual’s gambling behaviour would work, or who exactly would be overseeing such a project. The Gambling Commission has been proactive in encouraging the gambling industry to make progress in raising standards and reducing harm in areas such as ethical game design, advertising and advertising technology, and financial incentives for high-value customers. More information can be found on the Gambling Commission’s website.