Hare Analytics are pleased to announce that the company is an official spin-out from the University of Oxford. Hare Analytics will be working closely with Oxford University Innovations, who will be primarily providing commercial and legal advice. Oxford Science Innovation will also be a shareholder in the company.

Hare Analytics utilises behavioural state models that were originally developed in the University’s Mathematical Institute. These models identify specific behavioural states, and then probabilistically infer the likelihood of future behaviour based on current behaviour. This technology has shown promising results in identifying potential problem gambling before it develops, and could provide a mechanism for early intervention and support for at-risk individuals before they develop high-problematic behaviours.